trade name
1 name given by a manufacturer to a widely available product to identify a particular brand 商品名; 商标名
Aspirin in various forms is sold under a wide range of trade names. 阿司匹林以各种商标出售, 五花八门、 各式各样.
2 name taken and used by a person or firm for business purposes (商人或商店用的)字号, 商号, 牌号.